He believes an animal-free steak would be very disruptive - not just to the beef industry but to the other sectors of the meat industry aswell
The lab-grown product turns cow cells into beef cuts 'replicating the complex shape, texture, and flavor of a steak'
The product, which is made from soy, beans, and spices, is designed to make going vegan as easy as possible for people who previously enjoyed eating animal products
The burger is made by the company behind the first supermarket vegan steak
The business had been in talks with potential investors - which fell through
The manufacturers say they are 'overwhelmed' with the product's success so far
Demand for the plant-based product has been extremely high
The producers expect to sell 'several million' of the items in 2018
"I started dreaming of steak. I mean, x-rated, slow-mo, sizzling food-porn dreams..."