The footage documented by Compassion Over Killing (COK) exposes what the organization describes as 'senseless and violent abuse of mother cows and their defenseless calves'
According to the global food giant, the new patties 'don't compromise on flavor, texture and cooking experience'
An investigation of the growth of the country's industry has revealed disturbingly low levels of animal welfare
The Swiss conglomerate is launching multiple plant-based products including a high-tech patty called the 'Incredible Burger' and 'Purple Walnut Milk'
The multinational also came under fire for violating advertising claims
The international conglomerate wants 'immediate entry' into the plant-based market