The burger, featuring Impossible Foods' plant-based patty, was initially trialed in stores around Missouri. According to bosses, the trial exceeded expectations
The sandwich, which features the high-tech Impossible Burger patty, debuted in Missouri last month. Due to its success, it will become available across the States by the end of 2019
"This is just the beginning. Burger King has thrown down the gauntlet and we expect to see similar moves from other industry players. Burgers are just the start and we’re likely to see plant-based chicken, fish and pork rolled out on menus and becoming increasingly popular"
The sandwich was initially trialed in 59 stores around Missouri, after its launch on April 1, now the burger giant wants to make it available nationally by the end of the year
'This is not just another disgusting tofu burger that only a dedicated hippie could convince himself to eat'
The fast-food giant will release the sandwich this week in 59 Burger King outlets in St. Louis, Missouri, with the potential to roll out nationwide