'Anything that results in people eating less animal food is a step in the right direction'
The meat-free company says it 'has never been burger-specific' despite the success of its plant-based patty
Pat Brown, the founder of Impossible Foods, says his mission may sound difficult - but he believes it can be done, and he is serious about achieving it
The meatless version of the burger chain's sandwich is now available in 100 stores across the San Francisco Bay Area
It is not known how many customers unwittingly ate the meat version of Burger King's Whopper
The fast-food chain said it prides itself 'in being an early adopter of innovative new menu items' and anticipates that the new offering will perform well
The sandwich, which features the high-tech Impossible Burger patty, debuted in Missouri last month. Due to its success, it will become available across the States by the end of 2019
The investment round is the largest ever funding haul for a plant-based meat company - and it highlights huge opportunities for new startups and big food companies according to the Good Food Institute
The tech startup raised $300 million in its latest round of funding - bringing its total raised to more than a staggering $750 million
Global consumer tastes are changing, people are learning more about sustainability, and options are becoming more innovative and plentiful when it comes to plant-based food
The surge in plant-meat sales is commensurate with the growth of the vegan food sector - which topped $3.3 billion in 2018
The plant-based patty will be available in a number of award-winning eateries as it expands its footprint throughout foodservice locations in Asia
He believes an animal-free steak would be very disruptive - not just to the beef industry but to the other sectors of the meat industry aswell
The high-tech patty has been updated, according to its makers, who called the new version 'tastier and juicier than ever' in a social media post
The high tech patty will first launch in retailers across the US
Are PETA's inconsistent criticisms doing more harm than good?
The company is currently producing nearly 500,000 pounds of product each month
Meat alternative products are becoming increasingly popular with vegans, veggies, and meat-eaters alike
The ingredient - heme - is what gives the patty its meat-like taste
The tech startup has now signed a two-year exclusive partnership deal with the eatery
The airline has made many headlines after launching the American Impossible Burger on some flights
The Twitter post was liked more than 30,000 times
The airline will be serving the patty on its LA flights until late October
The airline is the first to serve the high-tech patty
The patty is expanding its presence in the region
The offer is in celebration of 'National Burger Day'
The feature highlights the environmental and ethical advantages of plant-based meat
He wanted to see if he could tell the difference between the high tech patty and traditional meat
He said he's 'resistant to the notion' of replacing 'real meat'
The fast-food giant already offers a vegan burger in Sweden and Finland
The food tech startup's $114 million convertible note brings total investments to nearly $400 million
Disney has added eggs to the 'meat', making it vegetarian
The burger is rolling out after its successful LA debut
The burger is first-come first-serve
This is one of the first non-burger uses of the Impossible 'meat'
The high-tech patty is currently sold in around 400 restaurants
Host Dr. Stork said he would 'unequivocally' grill the burgers at home
The patty is said to be popular with meat eaters, vegetarians, and vegans
Now the company wants to expand distribution further
The 'bleeding' vegan burger is slowly and surely becoming the norm
Which one tastes better?
The star is well-known for his passion for sustainable living
The plant-based food tech startup intends on replacing all farmed animals with plant-based products
The company wants to make plant-based food more accessible
The food tech startup has seen recent investments from Asia
The scientist made an impassioned case for the decision to test an ingredient on rats
'It looks like meat, it tastes like meat...it even bleeds like meat'
Scientists are working hard to create food they say could save the planet
Vegan food is becoming more popular