The announcement has been met with criticism and disappointment from animal advocate who called the planned slaughter 'morally repugnant and economically bankrupt'
The supermarket confirmed it's taking some plant-based meals off the shelves over the festive period and apologized for any disappointment this may cause
The commercial was made with environmental charity Greenpeace
The sector has become increasingly competitive over the last year
The retail giant has spearheaded the move towards vegan options in supermarkets
It says plant-based diets have been 'catapulted into the mainstream'
The supermarket landscape in changing as retailers target vegans, veggies, and meat reducers with new products
The announcement follows a campaign by advocacy organization Animal Aid
The line will include 13 plant-based products
Meat alternative products are becoming increasingly popular with vegans, veggies, and meat-eaters alike
The UK retailer announced it would ditch the product earlier this month
The company's Managing Director said the move is simply 'the right thing to do'
You might be surprised by what one traveler found...
Despite nine years passing, the burger shows no signs of decay
And her party is rumored to enjoy vegan hotdogs...