Earlier this month, the European Parliament's agriculture committee approved a ban on naming meat-free foods after their traditional counterparts - but opponents say this would confuse consumers
Researchers say they have identified four kinds of language restaurants and the food industry should avoid, and three it should embrace, to 'accelerate the shift'.
This week, the EU Parliament's agriculture committee approved a ban on naming meat-free foods after their traditional counterparts. If the proposals are voted into effect by the full EU Parliament in May, vegan and veggie burgers could become 'discs', and sausages 'tubes' among other products
A UK vegan cheese shop is having a similar experience - with a pro-dairy organization demanding it stops calling its products 'plant-based cheese' - or face legal action
The announcement follows a campaign by advocacy organization Animal Aid
The result show these labels can make customers feel valued
If producers are worried about being misled - maybe animal foods should be marketed more honestly
It's a petty and childish move - and one which could backfire for the meat industry
Mislabeling can result in fines of up to $370,000
The bill's sponsors reportedly have links to the meat industry
Dairy producers say they are worried about consumers being 'misled'
GFI's Co-Founder Bruce Friedrich believes 'plant-based protein' is more appropriate
German meat producers believe labeling vegan meats using 'meaty' terms is 'misleading' to the consumer
A new ordering system will 'take the guesswork' out of the menu
The complaint comes amid growth of the non-dairy milk sector
Producers are concerned 'consumers are being misled'