One farming industry journal says consumers have been 'assaulted by a variety of negative messages about red meat, including warnings over obesity, cancer and the effect of cattle on the environment'
'They are thrown, hit, held up by their wings, and have their necks broken - all while other workers watch on and laugh'
Countryfile presenter Adam Henson said he wants people to 'make informed choices' about what they eat - and that he wants an agricultural GCSE introduced so they can do that
The ad, which called on people to ditch meat for one day a week to save water, was branded 'ridiculous' and a 'cock-up' by angry social media users
Last week, dead birds were hung by the neck from the BBC presenter's fence, as the bloodsports community and farmers express their rage at not being able to indiscriminately shoot so-called pest birds
He said it's 'time for the farming community to get their head around veganism' as consumer tastes change and shoppers opt for more plant-based alternative products
The farmer was recorded telling protestors to 'Get off my f*****g country'
The remains of three, month-old, lambs were discovered near Hall Farm in Messingham, North Lincolnshire
The CEO of the National Dairy Council said veganism is 'too restrictive and expensive' for most people - and that the 'trend' is already 'halfway through its life cycle'
Following the advert's release across the country, multiple complaints were made to Advertising Standards Canada, leading to the ads being pulled
The surge in vegan activism could be playing a major part in the increase of dairy farmers leaving the industry
Magistrates told the Gloucestershire farmer he showed a 'cavalier attitude towards the welfare of his animals' after he pleaded guilty to over eight offenses
The Devon farmer realized he was 'too upset' to have the animals killed after finding the journey to the slaughterhouse too hard - and instead decided to let them live out their days in peace
The unnamed man says the 'slagging' he would get from his parents if they discovered he'd ditched all animal products would be 'desperate'
The unnamed perpetrator admitted the offense saying he'd heard about others doing the same thing. He cited financial pressures as motivation
According to animal welfare campaigners, gel was put on 'gleaming udders' to make them look 'even bigger', and cows were left unmilked for as long as possible
Leading global animal protection agency Animal Equality filmed men who can be seen jabbing pigs with pitchforks as they squeal, and slamming gates on them
One turkey farmer claimed activists are scaring turkeys on her facility - and said she chose her profession because she 'loves' the animals
Maybe farmers need to consider if, feeling insecure, they are judging vegans more harshly than they deserve?
Mary Robinson has been criticized for her comments - but stands by them
Official estimates put farm animal deaths at 3.4 million - and expected to rise
Farmers have been accused of seeing animals as objects - not living beings
Canapes made from Beyond Meat products will be served at the event
The farmer says the market for dairy is shrinking
Soy farmers called the board 'misleading'
The facility he was in charge of has been described as the 'farm from hell'
An insider shares their experience of working in the industry - then ditching it all
He claims he's lucky to be alive after the cow hurt his foot
The ammonia reading was '80 times what you'd expect in a clean river supporting trout and salmon'
Truth can seem dangerous and change can be challenging