The fast-food giant seems keen to capitalize on the growing demand for vegan food, following its US 'Impossible Whopper' launch with these European options
The burger, featuring Impossible Foods' plant-based patty, was initially trialed in stores around Missouri. According to bosses, the trial exceeded expectations
The sandwich, which features the high-tech Impossible Burger patty, debuted in Missouri last month. Due to its success, it will become available across the States by the end of 2019
"This is just the beginning. Burger King has thrown down the gauntlet and we expect to see similar moves from other industry players. Burgers are just the start and we’re likely to see plant-based chicken, fish and pork rolled out on menus and becoming increasingly popular"
The sandwich was initially trialed in 59 stores around Missouri, after its launch on April 1, now the burger giant wants to make it available nationally by the end of the year