McDonald's Acknowledges 'Rising Demand For Vegan Options' With New Launches

The global fast-food giant has launched a number of animal-free options in recent times. It says its customers are asking for more, and it's 'always open to suggestions'
McDonalds vegan options
Two of the chain's recent vegan launches

Fast-food giant McDonald's has acknowledged the growing demand for vegan options from customers  - saying it is 'always open to their suggestions'.

The burger chain has launched a number of vegan products across different markets in recent times and has suggested that more are in the works.

Current animal-free offerings include the McVegan in Finland and Sweden, as well as a vegan-friendly wrap in the UK*, and new vegan nuggets in Norway.

McDonald's in Australia

Now customers are calling on the brand to bring plant-based options Down Under, with almost 2,000 people signing a petition titled Tell McDonald's to bring a meat-free burger to Australia.

"We understand there is a rising demand for vegan and vegetarian options, and we are always open to suggestions from our customers,"  a McDonald's Australia spokesperson told news.com.au.

"We currently have a small number of items on our menu suitable for vegan customers and have a new vegetarian option in the works we will begin to trial this year."

Vegan protein

Last year McDonald's revealed it could have more vegan options in the pipeline.

Lucy Brady, a Senior Vice President for the company, said the company is tracking major trends and how to keep up with them while speaking at the recent Most Powerful Women Next Gen Summit in California.

Leading vegan media outlet VegNews reported Brady as saying: "Plant-based protein is something we’re keeping our eye on."

*While all the ingredients in the wraps are suitable for vegans, McDonald's has marked the items as vegetarian because the tortillas pass through the same toaster as the buns that contain milk - and therefore there's a minor risk of cross-contamination. The items are both certified by The Vegetarian Society.

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Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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