The burger chain has launched a number of vegan products across different markets in recent times and has suggested that more are in the works.
Now customers are calling on the brand to bring plant-based options Down Under, with almost 2,000 people signing a petition titled Tell McDonald's to bring a meat-free burger to Australia.
"We understand there is a rising demand for vegan and vegetarian options, and we are always open to suggestions from our customers," a McDonald's Australia spokesperson told news.com.au.
"We currently have a small number of items on our menu suitable for vegan customers and have a new vegetarian option in the works we will begin to trial this year."
Last year McDonald's revealed it could have more vegan options in the pipeline.
Lucy Brady, a Senior Vice President for the company, said the company is tracking major trends and how to keep up with them while speaking at the recent Most Powerful Women Next Gen Summit in California.
Leading vegan media outlet VegNews reported Brady as saying: "Plant-based protein is something we’re keeping our eye on."
*While all the ingredients in the wraps are suitable for vegans, McDonald's has marked the items as vegetarian because the tortillas pass through the same toaster as the buns that contain milk - and therefore there's a minor risk of cross-contamination. The items are both certified by The Vegetarian Society.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.