KFC's Imposter Burger is returning to a limited number of stores today after selling out.
The vegan sandwich launched in some stores* on June 17 for a four-week trial, but sold-out after just four days, with sales 500 percent higher than a standard launch.
It features a bespoke Quorn fillet, coated in the chain's Original Recipe herbs and spices, lettuce, and vegan mayo in a soft-glazed bun. According to KFC, the new option is aimed at vegans, vegetarians, flexitarians, and meat-eaters.
"We know… it's unfair. Vegans have been cruelly denied the incredible taste of KFC up to now, which is why we've worked hard to perfect The Imposter – a vegan burger that the Colonel would be proud of," Victoria Robertson, Chief Vegetable Enthusiast at KFC UK & Ireland, said as the sandwich launched, in a statement sent to Plant Based News.
"A vegan KFC? We couldn't believe it either. But we've done it – working with KFC we've created a bespoke Quorn fillet that does the Colonel's recipe justice. We have no doubt that KFC fans are going to love the modern take on a finger lickin' favorite," added Tony Davison, Head of Global Foodservice & QSR at Quorn.
Plant Based News taste tests the Imposter Burger. Subscribe to PBN on YouTube here
According to the fast food giant, the staggering response to the burger was unexpected.
"We knew there were plenty of people who would want to get a taste of the Imposter, but we didn’t anticipate this phenomenal response," Victoria Robertson, Senior Innovation Leader at KFC, said.
"We can't wait to get the Imposter back out in restaurants so vegans can get their finger lickin' fix."
Although the burger initially sold out across the UK, not all vegans were keen to get their hands on one, with many citing animal cruelty as a reason to boycott the chain.
"KFC murder millions of chickens every year. Just because they now have a vegan option, it doesn't make the chain suddenly cruelty-free. If you buy the vegan burger, you are still paying to hurt chickens," one social media user said.
"You're still putting money into the coffers of company that makes its primary source of money off of the slaughter of a specific animal...this is just a marketing ploy," another added.
*Stores taking part in the trial include:
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
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