A major new campaign is calling on McDonald's to launch its McVegan burger in the UK.
Vegan charity PETA is petitioning McDonald's - pointing out that other chains have had huge success with animal-free launches - including bakery chain Greggs', which saw profits soar following the release of its vegan sausage roll.
The fast-food giant has already launched the meaty vegan sandwich across Sweden and Finland.
"More people than ever are seeking vegan foods – and while its fries, Spicy Veggie Wrap, and apple pies are already suitable for vegans, McDonald's means burgers, and adding the McVegan would deliver the full package," PETA Director of Vegan Corporate Projects, Dawn Carr, said in a statement.
"PETA is calling on McDonald's to serve up the sensational meaty vegan burger and spare millions of gentle cows the horrors of the abattoir."
The charity adds that 'vegans are less prone to suffering from heart disease, diabetes, strokes, obesity, and cancer than meat-eaters are' as well as 'sparing nearly 200 animals a year a violent and terrifying death'.