The high-end retailer has been expanding its animal-free offering in recent times, as consumers opt for more plant-based meals and snacks
William Sitwell made headlines across the media when he responded to an email pitch with an email which joked about the 'hypocrisy' of vegans
The supermarket launched a huge own-brand range of vegan products several months ago and became the first major retailer to offer shoppers a dedicated vegan section last year
The campaigners formed a human shield around the supermarket's meat aisle in a bid to make people think about turkeys who'd been slaughtered for Christmas
Vegan burgers are becoming more and more similar to traditional meat. Why not ask your meat-eating friends and family to swap our their usual patty for one of these options?
The former magazine editor resigned from his post after his comments about 'killing vegans one by one' were made public. Now he says he received a furious backlash
The retailer's new line includes a range of plant-based products including two flavors of cupcakes, lentil hotpot, and mushroom bolognese among others
The meal counts as two of your 'five-a-day'
13% of Brits now identify as vegan or veggie
The 'mindfulness of our wellbeing and environment' is being credited for the change
The comments caused a media onslaught - and prompted vegan fury
He branded vegans hyprocrites and suggested 'force feeding them steak'
The retail giant is offering more meat-free products to meet growing demand
The sector has become increasingly competitive over the last year
The upmarket retailer has reported huge growth in this sector over the last 12 months
The retail giant has spearheaded the move towards vegan options in supermarkets
It says plant-based diets have been 'catapulted into the mainstream'
The foodie is a passionate advocate for animals
The store says this will save 500 tons of plastic
The outlet has been ramping up its vegan offerings in recent months
The new offering is priced at £1.95
The supermarket landscape in changing as retailers target vegans, veggies, and meat reducers with new products
The bases count as one of your 'five-a-day'
The increasing vegan population is one factor in the market's growth
The product is available exclusively from Waitrose
The supermarket is the UK's first to have a dedicated plant-based area
Consumers are increasingly opting for plant-based options
The upmarket chain has responded to customer demand
The store wants to meet growing demand for plant-based food
M&S was first, Waitrose and Asda followed its lead
Initiatives like 'Meat Free Mondays' are making more people look for alternatives
Soy production may lead to a 'catastrophic extinction of species'
The large range has been released in response to customer demand