There were nearly 20 million Tweets around veganism in 2018 - and January has seen a 70 percent leap in conversation on the subject.
The bakery was at the heart of a Twitter storm yesterday after it confirmed it would launch the vegan snack - but despite the controversy, the sausage roll has been selling out in stores
The supermarket confirmed it's taking some plant-based meals off the shelves over the festive period and apologized for any disappointment this may cause
One called it an 'insult' to baking
The company is involved in an ongoing conflict with PETA
The star continues to celebrate his newfound lifestyle
Kalel says she will no longer be calling herself 'vegan', based on the reaction
Vegan social media users successfully hijacked the pro-dairy initiative
The product costs more than the whole vegetable
The prolific tweeter does not like veganism
He shared a number of plant-based recipes
Did Morgan inadvertently help the charity?
The discovery is in the interest of all vegans...
And PETA made a very sassy response...
The contentious tweet attracted responses from vegans and omnivores alike