The initiative invites people to try a plant-based diet for 30 days throughout June, offering support, information, and advice
"The daftest thing I hear about veganism, and I hear it on a fairly regular basis, is that vegans can't make muscle, you need meat for protein. My argument is always, of course, 'why am I twice your size then?'."
A record number of people took part in the annual event
The offers should inspire foodies to try a host of different plant-based dishes