North Americans must slash their red meat intake by 84% and Europeans by 77% with sharp increases in the consumption of nuts and seeds to meet the dietary guidelines
The scheme comes as more and more people are actively reducing their intake of animal flesh
Diet and lifestyle changes are suggested to reduce risk
Researchers studied a gene in humans and other animals
The pork-promoting group is no longer allowed to refer to pig meat as 'low in fat'
Not only is red meat the product of cruel practices in the slaughterhouse, but it's also damaging to your health - and the environment