The initiative highlights the many benefits of switching to plant-based milk
The initiative promotes a positive message around the benefits of plant milk
Vegan products are becoming increasingly popular with a range of consumers
The campaign is moving into its second year, following huge success in 2017
The star has supported a number of vegan-interest projects
The vegan entrepreneur and athlete wants to help plant-based businesses reach their full potential
The sector is growing quickly - and veganism is playing a key role
It says milk alternative products are 'picking up steam'
Mislabeling can result in fines of up to $370,000
A number of dairy consumers indicated that they prefer plant-based milks
One company representative says this is 'just the beginning'
The company wants 'to grow as a clean and sustainable brand'
Consumers are ditching dairy for a number of reasons
The new product is part of an extensive plant milk line-up
Sales in the dairy milk category have fallen 15 percent since 2012
The dairy industry is struggling to stay afloat as the plant-based market thrives
The U.S. is seeing the biggest drop in fat-free and skim cow's milk
The dairy brand has ruffled feathers with its latest advert
And it's not vegans who are driving the shift toward non-dairy products
The company wants to make 'better for you beverages'
The three new milks are made out of peanuts and whole grains
And it's not just vegans making the change
Reports suggest the dairy industry is feeling the impact of veganism
Yet another vegan-interest story has made it onto the pages of a mainstream paper
The grim reality behind what dairy can do to your health
The National Farmer's Union is planning to counter the action with its own campaign
There are some excellent reasons to embrace plant-based alternatives to cow's milk
The latest mylk is one of many new innovative vegan releases
The new generation of refrigerated plant milks is becoming an increasing problem for the dairy industry
The company has followed others who have diversified their portfolios to take slice of vegan sector
Yet more data shows the growth of the global milk-alternative market
The US politician has annoyed some vegans with her stance