'McDonald's, you have the power to make a difference. You have the responsibility to act'
The annual ceremony was created by Mercy for Animals
The star spoke out about how many animals are killed every year for food
The inspiring figures are part of a society called One to Change the World
The program will launch next month
The athlete ditched animal products last year
Runkle says his heart will 'forever be with the organization'
'It is time for the world to open its eyes to what the meat industry has become'
His followers are calling on other celebrities to follow suit
Spread the word in style this Christmas
The star has been vegan for 12 weeks
Despite abuses in animal agricultures, Tory MP said there is 'no place for cruelty'
The book comes out today - and is sure to be a hit with animal rights advocates
The link between livestock and emissions is largely ignored in the documentary
Many consumers would be surprised to see conditions on modern farms
The footage was taken by charity Mercy for Animals