Only 22.3% of pescatarians said they'd try the product
Environmentalists say in vitro animal products could reduce greenhouse gas emissions by 96 percent
He says the meat and dairy substitutes industry could be worth $40 billion by 2020
The cash injection will be used to speed up product development
The billionaire has previously spoken about the benefits of cutting out meat
The magazine is running an extensive feature on the tech startup
The feature-length documentary will focus on the progress of the 'clean meat' lobby
The entrepreneur believes tech will change the way the food industry works
The company described supporters as an 'unprecedented coalition'
