The plant-based patty - which producers have branded the most impactful food invention of the century - will launch in February in Dublin eatery ThunderRoad Café
The Swedish brand's initial launch - which is aimed at vegans, vegetarians, and flexitarians - includes five products which are available in store now
The Merrion Hotel's Executive Chef Ed Cooney partnered food blogger and cookbook author Holly White to create its 'innovative' animal-free dishes and meet demand
The campaign founder says the posters 'remind us of our victims; they remind us that each one of us is morally obliged to stop using other animals and go vegan'
They said the product is 'kinder to the environment' than typical disposable cups
The video shows the pony being dragged by a bridle
Boucher-Hayes ate meat during the challenge
The farmer said humans are natural 'hunters and gatherers'
Meat-free food is more planet-friendly
Experts say we must adopt a 'sense of urgency'