'This is not just another disgusting tofu burger that only a dedicated hippie could convince himself to eat'
He said he has never felt better about his impact on animals or the planet
High-tech developments in plant-meat are a worry to animal ag supporters
A new veg-friendly patty is being unveiled
The current system of feeding and slaughtering livestock will be seen as 'absurd'
The company branded the move 'an important milestone'