'A lot of people have been asking for it, people that are vegetarians or vegans. Everybody who lives that lifestyle absolutely loves it'
He said he has never felt better about his impact on animals or the planet
High-tech developments in plant-meat are a worry to animal ag supporters
A new veg-friendly patty is being unveiled
The current system of feeding and slaughtering livestock will be seen as 'absurd'
The company branded the move 'an important milestone'