March 7, 2019

Dairy Farmer Launches #MilkPintChallenge As Latest Anti-Vegan Campaign

The challenge is aimed at promoting British dairy, and follow's the recent 'Februdairy' initiative, which failed to capture mainstream media attention

February 26, 2019

Dairy Farmers Need 'Protection' From Vegan Activists, Says Politician

Environment Secretary Michael Gove made the comments during a farming conference - adding that he is a big fan of the anti-vegan 'Februdairy' marketing campaign

February 7, 2019

'Vegan Threat To Dairy Should Be Taken Seriously' Says Farming Expert

Many dairy farmers are feeling under attack following Veganuary and the rise of veganism - as well as the publication of a map showing the addresses of dairy facilities across the UK

February 5, 2019

Massive Numbers Of Young Adults Are Turning Away From Dairy

A recent survey has shown that environmental concerns are a driving factor for many of the 18-24-year-olds who have cut down on or completely ditched dairy

February 3, 2019

Februdairy: The Failed Retaliation To Veganuary's Success

The pro-dairy initiative has unsurprisingly crashed, nearly as hard as milk sales themselves

March 6, 2018

Farmers Fail To Raise Funds For #MeatyMarch Posters

The crowdfunding attempt has fallen short of its target

March 2, 2018

WATCH: PBN Analyzes The Failure Of Februdairy

The campaign has been described as a 'complete misfire'

March 1, 2018

OPINION: Anti Vegan Campaign #MeatyMarch Is Already A Total Failure

Meat producers have not used the hashtag successfully so far

February 27, 2018

'Februdairy Was A Complete Misfire' Says Market Analyst

Vegan social media users successfully hijacked the pro-dairy initiative

February 23, 2018

Februdairy - The Dairy Industry's Failing Fight Against Vegans

The last few weeks has seen the campaign hit a few snags along the way

February 19, 2018

Farming Boss Slams Failing Februdairy Campaign

He described the initiative as 'counterproductive'

February 16, 2018

Februdairy Campaign Leads To Vicious Media Attacks On Vegans

Taking on the political and financial might of the animal agriculture industry isn't easy

February 15, 2018

The Real Dairy Industry: New #Februdairy Film Paints Grim Portrait Of Farming

The film shows animals being abused by dairy farmers

February 14, 2018

Farmer Claims 'Vegan Activists Lie About Animal Agriculture'

He warned farmers not to 'waste time arguing' with people online

February 12, 2018

41% Of Irish Women Are 'Avoiding Or Limiting Dairy' - Milk Bosses Blame 'Influencers'

The industry puts the shift down to the amount of time millennials spend online

February 7, 2018

#Februdairy Leader 'Likes' Tweet About 'Shooting Vegans'

Farmers have been complaining about vegans being mean to them on social media

January 26, 2018

OPINION: 'Februdairy' Shows That The Dairy industry Is On Its Last Legs

As Veganuary draws to a close, we may be in the midst of another ‘trend’ this February: ‘Februdairy’ - an attempt by the dairy industry to promote its products.

January 22, 2018

OPINION: Februdairy Means The Farmers Are Fighting Back

That is something we should all be incredibly happy about...

January 22, 2018

#Februdairy: Farmers To Flood Social Media With Pro Dairy Messages

The scheme has been branded 'desperate' by some