Many dairy farmers are feeling under attack following Veganuary and the rise of veganism - as well as the publication of a map showing the addresses of dairy facilities across the UK
A recent survey has shown that environmental concerns are a driving factor for many of the 18-24-year-olds who have cut down on or completely ditched dairy
The pro-dairy initiative has unsurprisingly crashed, nearly as hard as milk sales themselves
The crowdfunding attempt has fallen short of its target
Meat producers have not used the hashtag successfully so far
Vegan social media users successfully hijacked the pro-dairy initiative
The last few weeks has seen the campaign hit a few snags along the way
Taking on the political and financial might of the animal agriculture industry isn't easy
The film shows animals being abused by dairy farmers
He warned farmers not to 'waste time arguing' with people online
The industry puts the shift down to the amount of time millennials spend online
Farmers have been complaining about vegans being mean to them on social media
As Veganuary draws to a close, we may be in the midst of another ‘trend’ this February: ‘Februdairy’ - an attempt by the dairy industry to promote its products.
That is something we should all be incredibly happy about...
The scheme has been branded 'desperate' by some