The publication said vegan food has 'hipster cachet'
The star has supported a number of vegan-interest projects
They are motivated by ethics, health, and the environment
The pro athlete says he feels 'amazing' on a plant-based diet
A number of dairy consumers indicated that they prefer plant-based milks
The product market is growing rapidly across the world
The dairy-free product has no added sugars
Other drivers include lactose intolerance and health conscious consumers