'If gender is just an identity, a performance that needs to be constantly reinforced or it falls apart, then changing one's behaviours changes the identity. And changing advertising stereotypes might just play a role in that'
Following the advert's release across the country, multiple complaints were made to Advertising Standards Canada, leading to the ads being pulled
One of the adverts by Ecotricity showed minced meat coming out of an electric socket - leading to two complainants branding the adverts 'offensive and distressing'
A 2018 YouGov poll found that around one in five adults aged between 18 and 24 think people will stop eating meat completely by 2030
Shropshire Deputy Council Leader - and former dairy farmer - Steve Charmley said Veganuary posters were promoting 'fake news'. But what does this say about advertising in general?
The advert also claimed that fur is 'biodegradable' - with campaigners saying the soup of chemicals and dyes used to treat the fabric means it does not rot
The new campaign is specifically designed to target millennials
The Advertising Standards Authority rejected Public Health England's independent research in favour of the meat industry's own data
The multinational also came under fire for violating advertising claims
TV Presenter Sarah-Jane Crawford, Leeds Rhinos rugby player Anthony Mullally, and Team GB Triathlete Dan Geisler all feature in the posters
The logo looks as though dairy has been given a Governmental stamp of approval
An animal behavior expert has called the claim 'fundamentally ignorant'
The dairy brand has ruffled feathers with its latest advert
Vegans reported the discrimination to The Vegan Society
Meat eaters don't like to be reminded they are eating an animal
Moaning dairy industry figures were 'disappointed' by ruling
The ASA pulled the ad after a customer complaint