YouTube star Logan Paul has announced in a vlog that he is vegan.
The disgraced entertainer - who has 16 million subscribers on YouTube - made mainstream headlines when he showed the dead body of a suicide victim in a vlog earlier this year.
He courted further controversy when he tasered a dead rat, and performed 'CPR' on a dying fish - stunts which attracted the ire of animal rights charity PETA as well as many viewers.
In a recent vlog, Paul said he wanted to go vegan, saying: "I think it's time I tell you some important information as well, I have news, guys, I'm going vegan."
He added that many people who go vegan say they 'feel better'.
Immediately after the announcement, the YouTuber's father playfully teased his son - acting as if he was disappointed by the news.
Although many accused Paul of lying about going vegan, in a vlog the following day, he talked more about the move.
He said: "I've gone vegan - it's official guys."
Paul went onto list the foods he didn't eat anymore, including milk and steak. He then pulled vegan groceries out of shopping bags to show viewers, including vegan bacon and a package of Beyond Burgers.
Despite joking about how horrible the faux meat is, Paul listed a number of reasons for going vegan.
He says: "This is going to be a rough life, right? So why I am doing it?
"I've been hearing from some colleagues that going vegan makes you feel better and enhances the quality of your muscle fibre."
Leicester-based Rusty Richardson, 33, went vegetarian in 2013, transitioning to veganism in 2015, after watching a Gary Yourofsky speech. Rusty is vegan for the animals.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.