MARKET EXPANDS: Company Releases Red Dye To Make Plant Meat More 'Meaty'

Frutarom branches out to create red dyes specifically for meat substitutes
The red dye is made from squeezed plant juices

Israeli flavor and fragrance company Frutarom has launched a range of all-natural red color intended for plant-based meat alternatives.

The red dye - which is plant-sourced, allergen-free, and E-number free - will reportedly give plant meats the exact 'look and feel' of meat.

With the meat substitutes market booming, Frutarom chose to branch out into the world of plant meats.

The dye

Reports show that such colorants have seen a growth of 22 percent, according to Innova Market Insights.

Frutarom's red color line is specifically optimized for vegan and vegetarian meat alternatives.

The red color is a concentration of squeezed plant juices that are rich in a natural antioxidant pigment called 'anthocyanin'.

Frutarom's new dye is heat-stable, kosher-certified, and also available in a palm-free form.

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Diana is a London-based writer dedicated to bringing you the latest updates in ethical consumerism and plant-based nutrition. She is a recent media graduate with extensive journalistic experience, and writes in hopes of changing the narrative. You can follow Diana on Instagram and Twitter @dianalupica

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