Tel Aviv is expecting 30,000 people at what is predicted to be the world's largest animal rights march.
The protest - which will advocate against animal cruelty in the food, entertainment, research, and fashion sectors - will be held in the Israeli city on September 9.
Demonstrators will march from Meir Park to Rabin Square in potentially the world's biggest animal rights protest in history.
The march is sponsored by VeganFriendly, an Israeli nonprofit that has supported the Tel Aviv protest since 2015.
Founder of VeganFriendly Omri Paz said: "There is a tradition here. Israel is the most vegan nation on earth."
About five percent of Israelis are estimated to be following a plant-based diet.
"Morality is the main reason Israelis become vegan," added Paz.
President of People for the Ethical Treatment of Animals [PETA] Ingrid Newkirk will be speaking at Rabin Square tomorrow.
Vegan global animal rights activist James Aspey - who recently promoted veganism on Israeli television - will also be attending the event.
The demonstration's theme this year is 'It's in our hands'.
The event is tomorrow, September 9, at 8:30pm.
Diana is a London-based writer dedicated to bringing you the latest updates in ethical consumerism and plant-based nutrition. She is a recent media graduate with extensive journalistic experience, and writes in hopes of changing the narrative. You can follow Diana on Instagram and Twitter @dianalupica
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
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