'World's First Vegan Truck' Featured At Tel Aviv Pride Event

The truck was aimed at representing 'justice and equality' for all
The truck featured some of the area's most prominent vegan activists (Image: Facebook)

'The world's first vegan truck' appeared at this year's Pride Parade in Tel Aviv - aimed at promoting a 'double message' during the event.

The Unicat

The truck - brandishing the slogan 'heaven is vegan' on the side - was dubbed 'The Unicat' and claimed to be 'the first vegan truck in the world'.

Included on the massive vehicle were DJs, dancers, and a number of ‘'eaders in public opinion' surrounding veganism.

The vegan icons featured on the truck included Tal Gilboa, Almog Shor, Gadi Wilcharsky, Aviad Bavli, and Chen Tal - a number of whom are prominent vegan activists in the area.


'Double message'

According to the truck's promotional page, the aim of The Unicat was to promote a 'double message' of both equal love and compassion for animals.

The page encouraged supporters to walk alongside the truck - coming together in 'a union of struggles to represent justice and equality'.

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PBN Contributor:

Emily Court is a passionate ethical vegan from Eastern Canada. She is a Challenge 22 Mentor, Digital Writer, and experienced animal advocate driven by issues of animal liberation and social justice. She studied at Dalhousie University, where her thesis highlighted intercultural and gender relations. She is an established public speaker, writer, and world traveller with a drive to provide a voice to those who might not otherwise have one. You can follow her on Instagram @emily.j.court or on Twitter @_EmilyJCourt_.

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