'The world's first vegan truck' appeared at this year's Pride Parade in Tel Aviv - aimed at promoting a 'double message' during the event.
The truck - brandishing the slogan 'heaven is vegan' on the side - was dubbed 'The Unicat' and claimed to be 'the first vegan truck in the world'.
Included on the massive vehicle were DJs, dancers, and a number of ‘'eaders in public opinion' surrounding veganism.
The vegan icons featured on the truck included Tal Gilboa, Almog Shor, Gadi Wilcharsky, Aviad Bavli, and Chen Tal - a number of whom are prominent vegan activists in the area.
According to the truck's promotional page, the aim of The Unicat was to promote a 'double message' of both equal love and compassion for animals.
The page encouraged supporters to walk alongside the truck - coming together in 'a union of struggles to represent justice and equality'.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Emily Court is a passionate ethical vegan from Eastern Canada. She is a Challenge 22 Mentor, Digital Writer, and experienced animal advocate driven by issues of animal liberation and social justice. She studied at Dalhousie University, where her thesis highlighted intercultural and gender relations. She is an established public speaker, writer, and world traveller with a drive to provide a voice to those who might not otherwise have one. You can follow her on Instagram @emily.j.court or on Twitter @_EmilyJCourt_.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.