Made with love in London, UK.
"All the latest vegan news & interviews with thought leaders in the vegan movement"
(c) Plant Based News LTD - Reproduction without explicit permission is prohibited. All Rights Reserved.
Sainsbury’s is set to be redesigned in an attempt to encourage shoppers to eat less meat, reported The Guardian.
The supermarket giant is teaming up with Oxford University scientists who say that reducing animal product consumption would improve people’s health and combat climate change.
Proposals include: giving vouchers and loyalty points to shoppers who buy vegan and vegetarian products; placing vegan and vegetarian products on the same shelves as meat; and providing leaflets with recipes and information about how shoppers can eat less meat.
It follows the example of Sainsbury’s new vegan cheese range, which surpassed expected sales by 300% recently.
The project will begin next week and is funded as part of Our Planet, Our Health, a £5 million Wellcome Trust Initiative.
Marco Springmann, who leads the Oxford scientists who are collaborating with Sainsbury’s said: “the food system is responsible for more than a quarter of all greenhouse gas emissions, and therefore a major driver of climate change.”
In fact, animal agriculture is the leading cause of climate change according to the UN.
Michael Dearborn fact-slams popular claims about ketogenic diets
The NFU (Dairy Board) has called on industry bodies to treat recent vegan campaigns as a wakeup call
Since you're here...
...we’ve got a small favour to ask. Plant Based News is a FREE service that receives millions of views each week across Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If everyone who reads our reporting, who likes it, helps to support it, our future would be much more secure.
Klaus is the editor and founder of Plant Based News.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.