Which Meat Centric City Has Just Been Called 'Europe's Veggie Capital'?

A veggie initiative is changing the food landscape of the city
Ghent is traditionally very 'meat-centric' (Photo: Alexandra Andersson)

Ghent in Belgium has been called 'Europe's veggie capital' by news outlet Mic .

According to the publication, an initiative called Donderdag Veggiedag - which translates as 'Thursday Veggie Day' - sees more than '90 restaurants, 20 hotels, and 50 percent of the city’s population observing vegetarianism for the day'.

No veg zone

Mic reports that pre-Veggiedad, it was difficult to track down meat-free meals in the city.

The initiative, which was implemented by environmental Ethical Vegetarian Alternatives changed all that, by promoting plant-heavy eating by creating veggie eating guides, as well as setting up Veggiedad.

It has been around for almost a decade now, and has made an impressive mark on the city's eating habits.

Half of Ghent's population is believed to take part in Veggie Thursdays (Photo: Jonatan Moerman)

Training

Many of the city's chefs are now trained in meat-free cooking, and parents and children are offered free veggie cooking courses.

Teachers are trained in how to promote both veggie and vegan cooking in schools.

EVA organizer Melanie Jacques told Mic: "People know it’s important to eat less meat, but people don’t have the knowledge about the cooking and the ingredients.”

Change

This is all evolving though.

Jacques adds: "We’ve seen that those active in veggie days move further and further into vegetarianism. 

"Polls over five years show that those who participate in Thursday Veggie Day spend an average of three days per week as a vegetarian."

READ MORE:

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Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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