What happens when a group of celebrities - from all walks of life - view slaughterhouse footage for the first time?
That was the question posed by non-profit organization Glass Walls, which aims to document, share, and expose the 'cruelty suffered by innocent animals at the hands of humans anywhere and everywhere'.
The footage came from an investigation undertaken by the group, who shared it with Israeli celebrities.
According to Glass Walls: "Just observing their reactions is so powerful, even without seeing the images that they are watching.
"This investigation took eight months of intensive work, and we want the whole country- the whole world to see it! It will be shared on the Internet, on billboards, on television, in magazine and newspaper articles, on the sides of buses, everywhere!
"Once this investigation is aired, nothing will remain the same."
If you want to support the group's work, you can do so here
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.