Vegan activist Earthling Ed has shared a video of himself trying to convince a man to try veganism - in less than 10 minutes.
The man is question is called Rick - the father of one of Ed's friends.
Ed says: "We're going to chat about veganism. Rick has been talking to me about some of the things he's been thinking about veganism to do with industry and the money behind it."
Rick adds: "My realization is that veganism is a little bit like fighting drug addiction. We all know that people shouldn't be on heroin. But there's huge amounts of money behind drugs, behind sugar, behind alcohol that encourage it, promote it, stimulate it.
"So veganism is really a grassroots movement, and there might be some culinary arts behind it that will support it.
"But essentially you're fighting a behemoth industry that lives off using animals to produce food. So you've got a tough one."
You can watch the full video here
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Maria is the head of written content for Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
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