UK retailer Waitrose has launched a new food range today called 'Good Health' - and it includes three vegan products.
The plant-based products include two sandwiches - Vegan Mean Greens, and the Sweet Potato and Chipotle Sandwich - which the store says are aimed at meeting growing demand.
In addition to the sandwiches, vegans can pick up the Mushroom and Miso Stir Fry Bites, which can be used as a meat replacement, and are high in protein as well as being a source of fibre.
According to the store, the Vegan Mean Green features 'crushed peas and edamame with cucumber, spinach and mint on dark rye bread.
It describes the Sweet Potato and Chipotle Sandwich as: "Roasted sweet potato and smoked paprika chipotle chutney with roasted courgette, peppers and aubergine, butter beans and rocket on sundried tomato bread."
The bites contain mushroom, soya and black turtle beans with miso.
Nathalie Winn, Waitrose Senior Nutritionist, said: "We’ve recently found that a third of shoppers find it difficult to know which foods to choose for a healthy diet.
"Our new label will help busy customers find the healthier options on our shelves.
"Introducing more creative options to your diet... will keep mealtimes interesting and help keep healthy resolutions on track."
Maria is a former magazine editor, newspaper reporter, and features writer. Her writing has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.