The company, which will display the Polestar 2 at the Geneva International Motor Show this week, is the recipient of a Compassionate Business Award from vegan charity PETA.
The award recognizes Volvo's decision to ditch leather, with PETA saying it ' takes an average of three cows' hides to cover the interior of one standard car', adding that 130 chemicals are used in the tanning process, which is extremely environmentally destructive.
Speaking about the vehicle, Thomas Ingenlath, Chief Executive Officer of Polestar, said: "Polestar 2 is our first fully electric car and first volume model. Everything about it has been designed and engineered with passion and dedication.
"As an electric performance brand, and through the forthcoming launch of a portfolio of fully electric cars, Polestar is determined to address the world’s air quality challenges. Polestar delivers electric performance cars that are great to own and drive."
Speaking about the interior, he described a video of the mass production of leather as 'disturbing' and added: "Our care for the environment goes beyond the electric drive chain. With the Polestar 2, we designed our interior offer to promote and accelerate the shift of the car industry towards leather-free interiors."
"The leather industry is as toxic to the Earth as it is cruel to cows," PETA Director of Corporate Projects, Yvonne Taylor, said in a statement sent to Plant Based News.
"The Polestar 2's innovative interiors will appeal to all compassionate, eco-minded consumers, and PETA looks forward to a day when animal-free fabrics are the go-to materials for all car manufacturers."
Polestar joins several other luxury carmakers – including Tesla, Ferrari, and Mercedes-Benz – in offering high-performing vegan leather interiors.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.