Motoring giant Volkswagen AG is launching an electric SUV - which has a vegan leather interior made from apples.
The seven-seater ID. Roomzz, which is set to become available in 2021, was unveiled at the Shanghai Motor Show earlier this week.
The apple leather, called AppleSkin, is partly made from apple-juice waste including cores and skin from the fruit. It has been described by Volkswagen as a 'renewable raw material'.
According to the Apple Nine Alliance: "Apple Peel Skin is an innovative and highly sustainable hybrid material (Vegan-leather) made in Italy, which integrates organic apple peels into the skin of the material, making it an Eco-Friendly alternative for those who care about the environment and animals."
According to Volkswagen Sales and Marketing boss Jurgen Stackmann the key markets for the car are China and North America.
"These two countries love space," he added. "I wouldn't reckon that ID Roomzz will be a core model [for Europe]"
"The ID Roomzz shows us what we can expect from full-size electric SUVs in the future," added Volkswagen Designer Klaus Bischoff. "The puristic look emphasizes the clear function and the user experience is intuitive and natural. Plenty of space inside allows for completely new seating configurations."
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.