Vegan Bros Go Mainstream With 'Manifesto For Better Living’

The book is called 'Vodka is Vegan: A Vegan Bros Manifesto for Better Living and Not Being an A**hole'
‍The Lettens have been criticised for their controversial approach (Photo: Facebook)

'The Vegan Bros' Phil and Matt Letten have released their book VODKA IS VEGAN: A Vegan Bros Manifesto for Better Living and Not Being an A**hole.

According to a spokesperson for the pair's publishing house, their approach is aimed at breaking vegan stereotypes - in both attitude and appearance.

The spokesperson described the brothers as 'the new face of veganism - loud, proud, and fighting for a better world, one plate at a time'.

The pair have also been accused of being misogynists (Photo: Facebook)

The 'bro' approach

With the majority of vegans being female, the Lettens say they want to target an 'ultra-masculine crowd'. Phil says veganism was previously considered 'more feminine or hippy'.

Comments such as these have led to criticism, with some saying the pair are misogynists.

But the brothers say their controversial approach targets a demographic that might otherwise be missed by the vegan movement - helping to swell the movement's numbers and garner mainstream attention.

The book

The Lettens have also come under fire for using contentious headlines in a bid to get attention - for example The 1 Reason Why Honey Is Vegan.

However, the brothers say this approach is effective with those who consider themselves unable - or who are unwilling - to make a complete shift away from animal exploitation.

The book is now available for purchase online

(c)2018 Plant Based News LTD. All Rights Reserved.
Reuse this content
PBN Contributor:

Emily Court is a passionate ethical vegan from Eastern Canada. She is a Challenge 22 Mentor, Digital Writer, and experienced animal advocate driven by issues of animal liberation and social justice. She studied at Dalhousie University, where her thesis highlighted intercultural and gender relations. She is an established public speaker, writer, and world traveller with a drive to provide a voice to those who might not otherwise have one. You can follow her on Instagram @emily.j.court or on Twitter @_EmilyJCourt_.

Join the conversation

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Since you're here...
Plant Based News is a FREE service that receives millions of views each week on YoutubeFacebookInstagramTwitterour weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.

Support Plant Based News

It's World Vegan Day