A groundbreaking pro-vegan animal rights film has been nominated for a major independent screen award.
Created by international advocacy organization Animal Equality, iAnimal: The dairy industry in 360-degrees, has today been shortlisted for a Raindance VRX Award in the Best Social Impact Experience category.
"The five-minute film, released in June 2017, is narrated by Harry Potter star Evanna Lynch and features 360° footage filmed by Animal Equality investigators inside intensive dairy farms and slaughterhouses – including farms in Devon and Somerset -- which challenges people’s idyllic image of dairy farming," says the organization.
"Through the lenses of the virtual reality headset, you feel as though you are a tiny calf trapped alone in a pen and then look a worn out dairy cow in the eyes as the slaughterman approaches and she realises she is about to take her last breath."
Evanna Lynch reacts to the film
In a statement sent to Plant Based News, actor and advocate Evanna Lynch, said: "I just wanted to make myself as small as possible, and I was thinking that must be how the animals feel - that they just want to hide, but there's not any corner of comfort or peace in any part of their lives.
"It's so cruel and so horrific, and if you're spending a few quid to support this - it's just not worth it.
"If you’re actually paying to support this you should know where your money is going or you should take ownership of what you’re doing. I think it's the passivity of most people that makes this OK, that makes it go on. And the fact that it’s all behind closed walls."
Dr Toni Shephard, Animal Equality's UK Executive Director, added: "Experiencing iAnimal is just as haunting and life-changing as visiting any of the dozens of factory farms and slaughterhouses I have investigated in the UK.
"It is the closest you can get to experiencing how animals are raised and killed for food.
"We are thrilled that Raindance, the UK’s largest independent film festival, recognises the powerful impact of iAnimal, and it’s potential to drive social change."
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.