New Video Urges Public To Go Vegan On Stop Live Transport International Awareness Day

'We urge all who oppose animal cruelty to join us, bear witness and choose a kind, healthy diet. Choose vegan'
The Save Movement
Activists bear witness to animals on their way to slaughter

Two vegan advocacy organizations have joined forces to call on the public to go vegan today - Stop Live Transport International Awareness Day.

Viva! and The Save Movement have collaborated on a video raising awareness of both how animals are treated within agriculture and the horrors of live export.

Live export

According to Viva!, millions of live farmed animals are transported over long distances, without sufficient food and water every year. The charity says the animals are often sick, injured, too young, and are packed into overcrowded vehicles. The conditions in which the animals are transported are regularly extreme – either in sweltering heat or freezing cold temperatures.

The video also aims to raise awareness of the ways in which animal lovers are coming together to bear witness at slaughterhouses, saying 'the photos and videos that are taken by The Save Movement give these animals the recognition they deserve and help to awaken compassion in people'.

The video highlights animal exploitation

'Close to death'

"Each time activists from The Save Movement bear witness to live transport, they are looking into the eyes of an animal who is close to death. It is a brutal and unnecessary end for all farmed animals," Lex Rigby, Viva! Campaigns Manager, said in a statement sent to Plant Based News.

"Our new video, in collaboration with The Save Movement, focuses on the lifecycle of a dairy cow and exposes the brutal truth about dairy farming – from artificial insemination and a perpetual cycle of pregnancy, to having their new-born calves ripped away shortly after birth.

"Once the dairy industry considers her spent, these exhausted mothers are then loaded onto transport trucks for slaughter. Some cows travel long distances, and many will be alone and frightened. This is the end part of her life journey – a discarded piece of trash, just like her babies. We urge all who oppose animal cruelty to join us, bear witness and choose a kind, healthy diet. Choose vegan."

You can find more information about vigils near you here see

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Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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