Versace Ditches Fur: 'I Don't Want To Kill Animals To Make Fashion'

The designer follows other big fashion names in dropping the fabric
Donatella Versace has joined a host of other designers in ditching fur

Donatella Versace has announced she will no longer use fur in her designs.

The designer made the comments in an interview with The Economist's 1843 magazine.

She said: "Fur? I am out of that. I don’t want to kill animals to make fashion. It doesn’t feel right."

According to the magazine, she made the decision so recently that Versace - which used to be synonymous with animal pelts - was 'urging customers to consider fur-embellished coats that turn heads' on its website at the time she made the announcement.


Versace is the latest in a line of top designers to ditch fur. In 2016 Armani dropped the fabric, followed by Gucci and Michael Kors last year.

The move has been praised by animal campaigners - though they would like to see the designer go further and drop leather from her line.

Dan Mathews, Senior Vice President of animal rights charity PETA, said:  "PETA led runway disruptions, protests, and a 2006 ad blitz at a time when Versace was synonymous with fur, so this news is most welcome.

"Donatella’s realization that it’s wrong to bludgeon and electrocute animals for fur is a major turning point in the campaign for compassionate fashion, and PETA looks forward to seeing a leather-free Versace next."

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Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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