Online vegans have pledged to hijack the #NationalButchersWeek hashtag on social media.
National Butcher's Week - described in industry press as 'one of the most popular events in the butchery calendar' runs from March 12-18.
According to campaign organizers: "Over the course of the week, we’ll be making an extra effort to highlight the great work being done by butchers from around the UK that sets them apart from the competition.
"This year’s National Butchers’ Week will focus on the fantastic innovation that takes place within butchers’ shops across the land."
According to one vegan activist: "These online campaigns offer a good opportunity to share a message.
"Many people are unaware of the unpleasant reality of producing meat and dairy products.
"By using social media platforms to spread awareness, people can be more in control of the choices they make when it comes to diet."
Maria is a former magazine editor, newspaper reporter, and features writer. Her writing has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.