Veganism Skyrockets by 600% In America Over 3 Years To 6% Of Population

The lifestyle is gaining traction
The vegan lifestyle is becoming increasingly widespread

Six per cent of Americans now identify as vegan - a huge increase of 600 per cent over just three years, according to a new report.

The report - Top Trends in Prepared Foods in 2017, which was compiled by research firm Global Data - claims that only one per cent of Americans described themselves as vegan as recently as 2014.

Key trends

The report highlighted six key trends impacting on prepared food manufacturer's innovations.

Topping the list was cutting out meat. The report says: "Rising veganism and awareness of the impact of meat consumption are driving demand for meat-free products substitutes."

The sixth trend - 'ethical eating' - also tied into this, with the report claiming: "Consumers connect ethical and sustainable lifestyles with wellbeing and wellness, creating demand for more ethical prepared foods."

Around the world

The report also touched on German consumers, showing that 44 per cent of this group now follows a 'low meat' diet - another huge increase from 2014's stat of 26 per cent.

This ties in with 2016 research by The Vegan Society that showed a huge 360 per cent increase in the number of vegans over the age of 15 in Great Britain in the last decade.
The alternative-milk sector is growing

Health

The report adds that not everyone follows a specific diet, claiming that 'consumers' diets are diverse...there is a gradual shift occurring in response to health trends'. Plant-based diets having a growing impact on the medical world, with a number of American hospitals now removing processed meats from their menus, and adding healthy vegan meals in its place.

Impact on the market

Plant-based foods have been predicted huge growth over the coming years, with forecasters saying the alternative meat market will hit $5.2 billion by 2020, and the plant-based milk sector to hit a huge $16 billion by 2018.

The report also highlighted another area where consumers can expect to see innovation. It says: "With meat consumption being continually blamed for negative effects on the environment, lab-grown meat may make its way into the mass market to combat these concerns. It also represents a cruelty-free option. 

"A group of social-savvy tech teams are promising cruelty-free cultured 'chicken' will be available by 2022." 

READ MORE:

New Association Aims To Get More Plant-Based Food On Supermarket Shelves

Global Plant Milk Market Set To Top A Staggering $16 Billion In 2018

Global Plant Protein Market Set To Explode by 2021

Reuse this contentBack to top of the page
PBN Contributor:

Some of our articles are published as a team, which means the article has been produced by a collection of people rather than one author. If you have any questions regarding what is written above please contact us.

Since you're here...
...we’ve got a small favour to ask. Plant Based News is a FREE service that receives millions of views each week across Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If everyone who reads our reporting, who likes it, helps to support it, our future would be much more secure.

support our work

Join the conversation

Get updates from Plant Based News
For stories you need to read, in one handy email. Get our newsletter in your inbox every week.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form

You may also like:

January 20, 2017

Climate Change Plans Rescinded By Trump Administration

Trump administration eliminate all mentions of "climate change" from official website

January 20, 2017

PETA Pressure Louis Vuitton By Buying Company Shares

The animal rights pressure group became a shareholder in Louis Vuitton Moet Hennessey (LVMH) to gain decision-making power

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Follow us on social media: