The managing director of a major food company has said veganism is a trend 'that cannot be ignored by the food trade'.
Rufus Carter heads up The Patchwork Food Company of Ruthin, which has just launched a range of vegan pates for the food service sector across the UK.
The products will be available to restaurants and caterers across the country - helping food providers meet the increasing demand for vegan food.
Carter said: "Veganism is a trend that cannot be ignored by the food trade and we are delighted that we are able to respond quickly to consumer trends and deliver pates for Vegan menu options across the UK.
"We have been making pate for over 35 years and are keen to support the food service trade with tasty vegan options."
The range includes four flavors: Red Lentil & Sundried tomato with Chilli; Brown Lentil, Mushroom & Garlic; Brown Lentil & Hazelnut; and Red Pesto.
According to The Patchwork Food Company, 2018 will be the year veganism will go mainstream
According to the company: "The movement is being driven by Millennials indicating that growth is likely to keep increasing.
"In total 1.68 million people in Britain are either vegetarian or vegan."
Maria is the head of written content for Plant Based News. Also a former magazine editor, newspaper reporter, and features writer. Her writing has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.