Vegan Told To 'Kill Herself' After Finding Chicken In McDonald's Veggie Wrap

The teenager complained about the incident on Twitter and soon found herself the target of misogynistic abuse from online bullies and trolls
McDonald's Spicy Veggie Wrap with chicken in it
McDonald's Spicy Veggie Wrap - with chicken it it (Photo: Twitter)

A vegan McDonald's customer has been abused online after she posted about finding chicken in a Spicy Veggie Wrap.

Eleanor Dix complained to the fast-food giant on Twitter after biting into the new wrap only to discover it contained animal parts.

Dix told local media Bristol Live that she was then inundated with abuse for 'overreacting' including misogynistic slurs. She added that one person told her to 'kill herself'.

Vegan wrap?

McDonald's launched its Spicy Veggie Wrap earlier this year. The wrap, which is verified by The Vegetarian Society, contains only vegan ingredients. Because the tortilla is toasted in the same toaster as other products, there is a small risk of cross-contamination.

Dix ordered the wrap, which is listed as containing vegetable goujons, salad, pesto, and spicy relish in January via Uber Eats in Cardiff where she was at university at the time.

She says she complained to Uber Eats, but did not receive a response, so decided to contact McDonald's directly via Twitter.


"I ordered a spicy veggie wrap from one of your stores and thanks to the sheer incompetency of some of your staff I've been given chicken [sic]," she wrote.

"I've been veggie my whole life and this has literally put me in tears as I ingested part of this wrap thinking it was veggie.

"Please can you ensure your staff are fully trained and competent when issuing out food in future please. This is a really important issue and can easily offend many customers if mistakes like these are made often."

Dix isn't the first to complain of finding meat in the wrap - with other vegans sharing their experiences on social media.

McDonald's Spicy Veggie Wrap
McDonald's Spicy Veggie Wrap -as it should be served


Dix told Bristol Live that she then received a host of cruel Tweets, saying: "When people think other people are questioning their lifestyle they feel quite threatened by that, even when it's such a small thing in their lives.

"I felt patronized, degraded and small by the comments. They were just nasty...I was brought up vegetarian so I've been veggie my whole life. It's for ethical reasons and the environment is a big concern for me as well.

"I've never eaten meat before and I've never wanted to. I was quite shocked by it. It's completely disrupted my ethical beliefs and lifestyle choice. It's happening all over the country, it's quite serious."

Dix reported the abuse to Twitter, which was then removed.

'Not acceptable to serve meat'

A  statement from McDonald's said: "We'd like to apologize to customers for any mistake made, we absolutely understand and appreciate that it is not acceptable to serve meat when our vegetarian product has been ordered.

"We would like to reassure that we have a number of measures in place to avoid inaccurate orders, and that, after a small number of similar customer contacts, we have also introduced immediate changes in our restaurants to ensure this mistake is not made, and communicated with all restaurants to ensure order accuracy.

"We would encourage anyone with any concerns to contact our Customer Services team."

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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