Under its 'persuasion pledge' PETA asks people to commit to helping their friends, family, colleagues, and others go vegan by bringing vegan dishes to any holiday gathering (or hosting a vegan meal) and posting a photo of the meal on social media using the hashtag #VeganThanksgiving.
For every 100 sign-ups, the charity will donate a vegan meal to Tucson-based nonprofit organization the Border Action Network, which assists and advocates for immigrants and border communities in southern Arizona.
"This Thanksgiving, PETA is giving thanks for every person who takes our persuasion pledge, preventing gentle birds from being slaughtered for the meal's centerpiece and giving food to those who need help," PETA President, Ingrid Newkirk, said in a statement.
"Our pledge campaign will motivate kind people to put vegan roasts, meat-free stews, and veggie dishes on the holiday table - and that will benefit everyone, regardless of species."
PETA adds that more than 46 million turkeys are killed in the U.S. every year for Thanksgiving. Turkeys in the wild can live up to 10 years, but those raised for food are normally slaughtered when they're between 12 and 26 weeks old.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.