Vegan Superbowl Advert Makes 'Best Of 2018' List

The ad was described as 'poignant' and 'dark'
The advert stars actors James Cromwell (Photo: PETA)

A superbowl advert created by animal rights charity PETA - that never actually made the airwaves - has been listed as one of the best of 2018 by iconic publication Harpers Bazaar.

The ad - called Redemption - features Babe actor James Cromwell playing a priest.

When the man who invented terms like 'free-range', and 'humane slaughter' comes to confession, Father Cromwell tells him there is no forgiveness, saying 'for the love of God, we have to draw the line somewhere'.

'Poignant'

According to Harpers Bazaar: "While other brands go for laughs, PETA goes for goosebumps. 

"[The ad is] dark and poignant ad exposes the lies behind 'humane' and 'well-sourced' food options." 

 

Myth

PETA US Senior Vice President, Lisa Lange, said: "'Redemption' highlights the plight of animals who are violently killed, and it encourages meat-eaters to forsake the 'humane meat' myth, go vegan, and sin no more."

According to PETA: "Animals on so-called 'humane' farms are typically mutilated without painkillers, artificially inseminated, kept in crowded conditions without sunlight or fresh air, separated from their beloved offspring, and shipped in the freezing cold or suffocating heat to the very same abattoirs used by every other meat producer.

"There, they're hung upside down and their throats are cut, often in full view of one another, sometimes while they're still conscious and struggling to escape."

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PBN Contributor:

Maria is the head of written content for Plant Based News. Also a former magazine editor, newspaper reporter, and features writer. Her writing has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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