Vegan Star Kat Von D Slams Make-Up Giant Nars For Choosing To Test On Animals

She called the company out for bull**** and pledged to boycott its products
Kat Von D is well-known for her vegan lifestyle (Photo: Twitter)

Vegan make-up boss and celebrity tattoo artist Kat Von D has slammed make-up brand Nars for its recent decision to enter the Chinese market.

This means the company will now have to test its products on animals - as per local laws which mandate that imported cosmetics must be tested before they are sold.

Nars has always been cruelty-free (though its parent company Shiseido tests on animals). The recent announcement has sparked outrage among former customers and fans of the brand, who have pledged to boycott Nars from now on.

'Required by law'

After backtracking on its cruelty-free status, Nars posted an Instagram message.

It said: "We want you to know that we hear you. The global elimination of animal testing needs to happen. We firmly believe that product and ingredient safety can be proven by non-animal methods, but we must comply with the local laws of the markets in which we operate, including in China. 

"We have decided to make NARS available in China because we feel it is important to bring our vision of beauty and artistry to fans in the region. NARS does not test on animals or ask others to do so on our behalf, except where required by law. 

"NARS is committed and actively working to advance alternative testing methods. We are proud to support the Institute for In Vitro Sciences (IIVS), a globally recognized organization at the forefront of advancing non-animal methods in China and around the world. NARS is hopeful that together, we can work toward a cruelty-free world." 

Nars posted about its decision to start testing its products on animals

'Terrible news'

Many people, including Kat Von D, voiced their displeasure.

Posting on Instagram, alongside images of animal testing, she said: "I don’t normally post graphic images on my Instagram, but due to the terrible news we all got this week when @narsissist announced they’ve decided to start testing their cosmetics on animals, it wouldn’t feel right not to say SOMETHING.

"Using the excuse that you want to elevate artistry, is complete bulls*** when it comes at this price. You are NOT at the ‘forefront’ of making change when you consciously choose to test on animal. 

"There are already non-animal tests that give far more accurate results than testing on animals and supporting that horrible billion dollar industry is criminal. 

"Shame on you for hiding behind such a false marketing statement in order to line your pockets, while countless animals suffer. Please reconsider selling in China until the animal testing laws change. Until then, I along with many true animal lovers will gladly boycott your products."

Kat Von D blasted the company with her response


A number of consumers replied to Nars' post, also pledging to boycott the brand in favour of cruelty-free alternatives.

User Savannah Lumen said: "If you TRULY believe in something you DO NOT COMPLY in part or wholly just because the companies bottom line needs to swell. This is a disgusting and huge step in the wrong direction... 

"We co-create this world and the environment we share by the choices we make. More so for a global brand such as Nars. At least be translucent and not try to confuse people with your 'we believe. attitude and language. This action speaks louder than anything that can be said. 

"But nice try by your PR people."




New Vegan And Cruelty-Free Make-Up Hits British High Street In Superdrug

Animal Tested Cosmetics BANNED In Switzerland

Luxury Fashion Retailer Net A Porter Drops Fur

Sign up for our newsletter to get the best of Plant Based News delivered to your inbox weekly.

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Reuse this content
PBN Contributor:

Some of our articles are published as a team, which means the article has been produced by a collection of people rather than one author. If you have any questions regarding what is written above please contact us.

(c) 2018 Plant Based News LTD. All Rights Reserved. Content must not be copied without permission.

Join the conversation

Since you're here...
Plant Based News is a FREE service that receives millions of views each week on YoutubeFacebookInstagramTwitterour weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.

Support Plant Based News

It's World Vegan Day