Vegan Society Wades Into Air New Zealand Impossible Burger Row

The airline has made many headlines after launching the American Impossible Burger on some flights
The plant-based Impossible Burger by Impossible Foods
The plant-based Impossible Burger is being served on some Air NZ flights (Photo: Impossible Foods)

The NZ Vegan Society has waded into the Impossible Burger row surrounding Air New Zealand.

The airline will be serving the burger on its Los Angeles-Auckland flights in Business Premier until late October in a bid to offer more innovative menu options. The patty is part of a vegetarian burger build featuring Gouda cheese, caramelised onions and tomatillo cream.

A number of the country's MPs have attacked the airline for offering an American plant-based patty, instead of the country's homegrown beef and lamb, with Acting Prime Minister Winston Peters saying: "Air New Zealand is an airline built by the New Zealand taxpayer, was privatised, was bailed out by the New Zealand taxpayer, and is there because of the taxpayer. Some of the taxpayers are the farming industry who want to ensure they get top end of the product market offshore and our airline should be its number one marketer."

Congratulations

Now The New Zealand Vegan Society has added its opinion, saying it is 'delighted' to see Air NZ 'acting responsibly and looking to offset it's emissions from flights, by using innovative new plant-based foods to win over its passengers'.

Vegan Society's Media Spokesperson, Claire Insley, said: "What we eat is the single biggest action we can control and we acknowledge Air NZ for offering a healthy and environmentally friendly alternative to their usual beef and lamb menu.

"While we know the airline will continue to offer New Zealand beef and lamb, it’s our hope we will soon see New Zealand plant-based brands on board too."

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PBN Contributor:

Maria is the head of written content for Plant Based News. Also a former magazine editor, newspaper reporter, and features writer. Her writing has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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