Media outlet Global Meat News has responded to a joint report by Bite UK and Eurostar Commodities with an article titled 2018 food trends: vegan protein to beat organic.
The food trend report said vegan protein will likely out perform organic meat this year.
It said: "We predict that vegan protein will continue to feature strongly and will perform at a higher level than organic during 2018."
The report highlighted the progress coffee chain Pret A Manger made after it recently launched Veggie Pret, which sells only vegetarian and vegan food.
According to data from the chain, sales in its flagship Veggie Pret soared by 70 per cent when the outlet ditched meat.
"The British public are becoming more and more comfortable with vegan proteins that they would never have heard of just a few years ago," Jason Bull, sales director for Bite UK and Eurostar Commodities, told Global Meat News.
Global Meat News' Oscar Rousseau added that plant protein is becoming 'a trend on which the global meat industry should keep an eye on'.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Klaus Mitchell is the Founder & Editorial Director of Plant Based News.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.