Media outlet Global Meat News has responded to a joint report by Bite UK and Eurostar Commodities with an article titled 2018 food trends: vegan protein to beat organic.
The food trend report said vegan protein will likely out perform organic meat this year.
It said: "We predict that vegan protein will continue to feature strongly and will perform at a higher level than organic during 2018."
The report highlighted the progress coffee chain Pret A Manger made after it recently launched Veggie Pret, which sells only vegetarian and vegan food.
According to data from the chain, sales in its flagship Veggie Pret soared by 70 per cent when the outlet ditched meat.
"The British public are becoming more and more comfortable with vegan proteins that they would never have heard of just a few years ago," Jason Bull, sales director for Bite UK and Eurostar Commodities, told Global Meat News.
Global Meat News' Oscar Rousseau added that plant protein is becoming 'a trend on which the global meat industry should keep an eye on'.
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Klaus started Plant Based News in late 2015 as a hobby. He now co-directs the company full-time with Robbie Lockie and is passionate about furthering awareness around animal rights, plant-based nutrition, environmentalism and loves using the platform to this end.
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