Vegan Protein Coffee Drink Debuts At Starbucks

The coffee giant is responding to growing demand for plant-based options
The new plant-based protein coffee is available in the US and Canada (Photo: Starbucks)

Starbucks has expanded its growing vegan selection by introducing a protein-enriched coffee drink in the US and Canada.

Protein Blended Cold Brew

The Protein Blended Cold Brew comes in both Almond and Cacao flavour, and contains either almond or coconut milk, and plant-based protein made from peas and brown rice.

The customisable beverage retails for $5.95 USD, contains between 10 and 12 grams of protein per serving and is currently available at select locations in the US and Canada.

Growing demand

Starbucks has added a number of vegan menu items - including cupcakes, bagels, and cookies - to its menu in response to rapidly growing demand for plant-based options.

At an investors meeting in June, CEO Kevin Johnson said: "Plant-based beverages, plant-based proteins are a choice that many consumers are gravitating towards."

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Emily Court is a passionate ethical vegan from Eastern Canada. She is a Challenge 22 Mentor, Digital Writer, and experienced animal advocate driven by issues of animal liberation and social justice. She studied at Dalhousie University, where her thesis highlighted intercultural and gender relations. She is an established public speaker, writer, and world traveller with a drive to provide a voice to those who might not otherwise have one. You can follow her on Instagram @emily.j.court or on Twitter @_EmilyJCourt_.

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