Clapham Common tube station has been 'taken over' by vegan posters.
Each advert shows a sea animal next to the words: "I'm ME, Not MEAT. See the Individual. Go Vegan" or "Sea Life, Not Sea Food."
"Just like humans, fish, crabs, lobsters, and octopuses feel pain and fear, have unique personalities, and value their own lives," PETA Director Elisa Allen said in a statement sent to Plant Based News.
"PETA's tube takeover asks everyone to spare these sensitive animals the agony of being boiled to death, eaten alive, or crushed in fishing nets simply by choosing vegan meals. See animals, not 'seafood'."
The campaign coincides with World Vegan Month
PETA adds: "A PETA US investigation of a crustacean abattoir revealed that live lobsters and crabs were impaled, torn apart, and decapitated – even as their legs continued to move.
"Chefs typically place live lobsters in pots of boiling water while they're still conscious - a cruel practice that has been banned in Switzerland - and some cut off live octopuses' limbs and serve them still writhing to customers.
"Fish may slowly suffocate or be crushed to death when they're dragged out of the ocean in huge nets, and the throats and stomachs of those who survive are cut open on the decks of fishing boats."
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
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