Growing Vegan Population Driving $88.2 Million Projected Market For Potato Protein

Europe accounts for the largest share of the market
Experts put growth down to the increasing number of vegans

The increasing vegan population is driving the growing potato protein market, according to a new report.

The market - which is currently estimated to be valued at $72.2 million - is projected to reach $88.2 million by 2022, at a Compound Annual Growth Rate of 4.1 percent during the forecast period.

Additional growth factors include an increase in consumer concerns regarding food allergens in products and the high nutritional profile of potato proteins.

World market

According to the report: "Europe accounted for the largest share of the potato protein market.

"The dominant share of this region is attributed to the presence of most potato protein manufacturers in the region, resulting in the highest production as well as consumption.

"The Asia Pacific market is projected to be the fastest-growing from 2017 to 2022 and is driven by growing consumer awareness in this region about food allergens in products."

Restraint factors in the growth of this market include high costs of production.

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PBN Contributor:

Maria is the head of written content for Plant Based News. Also a former magazine editor, newspaper reporter, and features writer. Her writing has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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